Why Inbound Marketing?

The Inbound Marketing Methodology is the best way to turn strangers into customers and promoters of your business.

Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful, not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.

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You Have a Vision
We Have a Way To Get You There

The Proven Methodology of Digital Era

We are your inbound marketing services partner in Strategy, Implementation & Education: The Three Pillar Approach For Driving Your Success. We apply our expertise in inbound marketing strategy to attract, convert and nurture qualified leads.

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The Proven ROI of Inbound Marketing

Inbound leads cost 61% less on average than outbound leads

Regardless of budget, industry, or persona, you are 3x more likely to see a higher ROI from inbound marketing than outbound and that’s just one of the benefits. With its low (to no) cost methods, inbound marketing enables businesses to spend less on essential marketing efforts, while still ultimately earning more.

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How We’ll Help You

Demand Generation & Lead Nurturing

Inbound Marketing Consultant

Your primary IMPACT point of contact. We’ll help expand your brand awareness and attract qualified, new audiences.

Marketing Strategist

digital marketing veteran who develops the strategies to achieve your goals.

Implementation Team

Inbound marketing coordinator, web developer, and graphic designer who implement your digital strategy.

Monthly Marketing Gameplan

Created by your strategist outlining the highest priority activities needed for you to achieve your goals.

Monthly Scorecard

Document tracking your key performance indicators, such as traffic, lead generation, customer acquisition, and ROI.

Scorecard and GamePlan Review

Monthly strategic meeting to reflect on the previous month of activities and plan the upcoming month’s activities.

iMarketing Inbound Marketing Essential

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